Area Electric
A real-time 3D configurator for Area's flagship electric vehicle, rendering every powertrain, color, and interior configuration at cinematic quality directly in the browser.
Client
Area
Duration
4 Weeks
Services
Product Configurator, 3D Visualization, Performance Engineering
The Challenge
EV configurators are notoriously heavy. Area needed showroom-quality rendering without sacrificing load time or mobile performance, especially on mobile where most prospects browse.
The Solution
We built a custom rendering pipeline with progressive asset streaming optimized for EV specifications, so a first paint appears in under a second while high-fidelity renders of battery options and charging capabilities stream in behind it.
Tech Stack
Color Palette
Deliverables
- 01Progressive Asset Streaming
- 02EV Powertrain Configurator
- 03Battery & Charging Config UI
- 04Performance Budgeting
0.8s
First Paint
+67%
Configuration Completion
+44%
Mobile Conversion
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